Paul Hunt disability research

Research PAUL HUNT - the ten disabilty sterotypes as this may occur in the exam.
social model - society aspect .... and also phyical model, main aspects need to look for and LINK them!

The individual model
The societal view of disability generally conforms to the individual or overcoming or medical model of disability. This holds that disability is inherent in the individual, whose responsibility it is to ‘overcome’ her or his ‘tragic’ disability. Often this ‘overcoming’ is achieved through medical intervention, such as attempts at ‘cures’. This approach to disability aims for the normalisation of disabled people, often through the medicalisation of their condition.

The social model of disability
This distinguishes between impairment (the physical or mental 'problem') and disability (the way society views it as being a negative). It holds that impairments are not inherently disabling, but that disability is caused by society which fails to provide for people with impairments, and which puts obstacles in their way.

Examples include access: the built environment often does not allow access for people with mobility problems.

Discriminatory attitudes are also disabling: for example, the idea that disability is a personal tragedy for the ‘sufferer’ impinges upon disabled people in a variety of negative ways, from their social relationships to their ability to get jobs.

Paul Hunt:

Paul Hunt identified 10 stereotypes that the media use to portray disabled people:

1. The disabled person as pitiable or pathetic -This means deserving or inciting pity; "a hapless victim"; "miserable victims of war"; most of these you would find a link to in a tv drama.

2. An object of curiosity or violence - This means that they are very self aware of themselfs and feels more uncomfortable in a soical enviroment and they are defenceless in some aspects e.g. if someone is blind they cannot see where people are a hazard to themsleves, and if some is in a wheelchair they cannot move there body as a normal person can, and could be used as a emotion weapon to family in a tv drama. E.g. they could be caught and help hostiage untill the main charcter - hero pay the victim! the money - (princess).

3. Sinister or evil - stemming from evil characteristics or forces; wicked or dishonorable; meaning in a tv drama they could all look defenceless and sweet but behind closed doors they are evil and backstabbers which leads to a dilemma in a storyline. Also if they get themsleves into a fight they cannot do anything and someone who is phyical non disable will have to get involved e.g. a blind person in daredevil when he is a superhero (film).

4. The super cripple - Cannot do anything and causes a problem in a storyline, someone will have to look after them to keep the survivial a more higher percentage.

5. As atmosphere - It changes the social rate in either outdoors or in a pub if a disabled enters, e.g. if someone has a burnt face from a fire people will look at them like they are a freak of nature and react different to them and try to aviod them at all costs.

6. Laughable - Some of them can be funny as they are disabled they cant do much in the sexual and soical aspect so they try to be funny round people, mostly you will see them in a a pub, this increases thier indentity in a tv drama e.g. phoneix nights they have used a famous commedian for the disabled person ----> peter Kay as he is known around the globe.

7. His/her own worst enemy - An emery to themselves, they hate being disabled and they are depressed because of their disability in a TV drama this would link to suicide and dilemmas and cliffhangers.

8. As a burden - an onerous or difficult concern; "the burden of responsibility" too much hassle in other words to go out with to a nightclub maybe, so the person will make a lie in a drama to leave them in the house or just say they don't want the hassle.

9. As Non-sexual - As the person is disabled they are going to be disabled in the sexual aspects e.g. is the person is in a wheelchair they cannot move, also if one person is blind it will hard because the person will not be able to see. So with this is alienates them away from this in any programme.

10. Being unable to participate in daily life - this means that the disabled person can't participate daily things in life there are many examples of this, they will not be able to play sports as well, if the person is in a wheelchair he or she will need help up the stairs or someone to help e.g. little Britain. Also yet again it alienates them from the use of daily life which makes them disappear in a programme.

So from this research i i can now look any programme and relate to the key point with paul hunt and disability, yet again the red writing and bold words are the key aspects.

Research into stereotypes TESSA PERKINS:

TESSA PERKINS! needs to be researched as her work STEREOTYPES will occur in the exam relate some forms to her etc.
Why she said it and what she said it about LINKS EVIDENCE
EDITING - NON digetive and degitive and also other editing forms.

Tessa Perkins:

Representation is a key concept in Media education. Understanding the difference between
what is real and what is represented is vital to our understanding of any media text.
IT IS NOT POSSIBLE FOR THE MEDIA TO PRESENT THE WORLD AS IT REALLY
IS. BECAUSE THE MEDIA CONSTRUCTS MEANINGS ABOUT THE WORLD THEY
CHANGE OR MEDIATE WHAT IS REALLY THERE.
Representation is concerned with the way that people, ideas and events are presented to us.
What appears on screens, in print etc., does not appear by accident, but through a process of
decision making from within the media industries. A media text then, needs to be viewed in
this light - as a series of representations, a vehicle for beliefs, values and attitudes, which
can be reinforced ( or challenged) by the audience.
What we, as Audience can do.
(1) Spot representations ( by understanding how they are created )
(2) be critical of representations ( by deciding whether they are 'fair' )
(3) understand why familiar representations keep recurring ( is it to do with society, the media
? who's really in charge ? )
Towards a Definition
The concept of representation is to do with how the media constructs meanings about the
world - they re-present it and help us make sense of it. For representations to make sense
there must be a shared recognition by audiences of the ideas, values, situations etc. contained
in the text. However not all audiences will interpret these meanings in the same way. There is
always the possibility of alternative representations.
Representation is not an easy concept to define in a simplistic way. It can have a number of
different senses. Dyer, suggests 4 variations;

• A selective Re-presentation of reality.
This is obvious in newspapers, where the form is completely different from the events
reported, but less so in television serials, which often succeed in creating the illusion of a
transparent window on the world with a similar time frame and rhythm to our own.

• A typical or representation of reality
Media often use stereotypes to typify particular social groups as a form of shorthand. i.e.
gender,race,age

• The process of speaking on behalf of or as a representative of a particular position.
Whose views are being put forward in particular messages? Whose voices are being
heard for example southern and nothern tones.

• The meanings which media messages represent for audiences.
What do readers bring to messages which affects how they interpret them?
What actual sense is made when particular messages are understand?

How this link to tessa perkins is that through hewr beliefs and jestures towdards sterotypes in any sort of programme or form this is what her opioions and thought are which change the media industry;


• Stereotypes are not always negative (e.g. 'The French are good cooks').

• They are not always about minority groups or the less powerful ( e.g. 'upper class twits').
• They can be held about one's own group.

• They are not rigid or unchanging ( e.g. the "cloth cap worker of the 1950's became the
1980's 'consumerist home-owner who holidays in Spain').

• They are not always false. (e.g. 'Media Studies teachers tend to be liberal/left wing in their
politics'.

Stereotyping has tended to suggest that it is wrong to see people in catagories. Yet in the field
of social pyschology it has long been recognised that catagorisation is a fundamental process
necessary for humans to make sense of the world. Humans need to impose structure on events
,experiences and people.

These are some of her qoutes;

You could look at a portrait of someone and say "That's so-and-so". But you'd be wrong; it's
not "so-and-so", it's just a canvas, and a combination of different colours of paint.

You could watch a Natural History programme on TV and be amazed by the antics of an
orang-utang; but you're not really watching an orang-utang; you're watching a recording,
carefully selected and constructed by those making the programme, to conjure up an 'image'
of orang-utang behaviour.

So with this revision in hand i know can look at an exam question and relate to someone who is famous and has a reflect opioions upon this type of subject.

Yet again all the bold writing are the key points to look at.

Gate keeping revision

GATE KEEPING

research ideology and also Laura mulvey with this as she is LINKED to ther MALE GAZE as wel find HOW they LINK etc. Hetrosexual male key aspect in any programme with this media device in.

Ideology: Ideology is a form of setting different measures in different region and groups, it revoles mostly around and set ideas towards the goals, expectations, and also action withing a programme of film or any form or repilca etc.
Idelogoy is mostly thought through comperhensive vision;

COMPERHENSIVE VISION - bascially a mind map of what the audiencde wants to see and expect frrom the media that they are watching. In other ways to put it the way of looking at things and different reaction towards the programme e.g. one person my find skins offensive while the other finds it a really good drama (- age groups - male female aspects).

The key thing for ideology is to offer a change in society a really good example to watch for this is shameless - the change of society is the family and dilemmas that are all in it e.g. some of the cast have left as they didn't want to stay in the manchester council estate soicety and this effects the whole sotry and changes the atmosphere and the way the cast reacts in different ways.
It things which exsist but what could make them better to change the whole storyline and is it better or worse and does it work for the audience to take on board and make their dramas programme films documentry better - mostly it linked to todays society.

But when looking at idelogoy you need to look at it in this way;
"Ideologies are systems of abstract thought" this means a ideation - the process of creating new ideas. This is mostly linked to society and todays aspect which the programme media looks at and how today society will affect e.g. the fashion changes in society so what new idea in a programme can show of fashion and do they need contract signing and others various things etc also its produced in music as well e.g. mosh by eminem and the video of hoddies is his message for his emotion and join it because of what he trying to say.

Laura mulvey:

Laura mulvey is best known for "Visual Pleasure and Narrative Cinema" --> Femisinist film theory is theortical film crtiisim which is explores into frameworks in cinematic and explains link in reality and also relationship to reality, the other arts, individual viewers, and society at large.

This term is not to be confused with general film criticism, which may, however, draw upon ideas from film theory.

Also she mostly aims at femisit poilictics as its a high resource to go to and get her points across and stabs right into the heart of cinema.

But ideology links in with her through the male gaze and this is her point across in her emotions;

In considering the way that films are put together, many feminist film critics have pointed to the "male gaze" that predominates in classical Hollywood filmmaking.

Also she aimed at psychoanalytic framework ---> The concepts of psychoanalysis have been applied to films in various ways. Psychoanalysis ---->

• A method of investigation of the mind and the way one thinks;
  A systematized set of theories about human behavior;
  A method of treatment of psychological or emotional illness.

Classical hollywood filming: used in film history which designates both a visual and sound style for making motion pictures and a mode of production used in the american film industry, so she aimed at the obvious and from this she adapted into the male gaze more as she had power and knowledge over this place and could get her opionion across. And from this ----> sound style, motion pictures, and mode production is linked to the male gaze e.g. a erotic sound and good quailty image of the girl curves etc.

She wanted viewers be to encouraged to identify with the protagonist of the film, who tended to be a man ----> male gaze.

Meanwhile, Hollywood female characters of the 1950s and 60s were, according to Mulvey, coded with "to-be-looked-at-ness." Mulvey suggests that there were two distinct modes of the male gaze of this era: "voyeuristic" (i.e. seeing women as 'whores') and "fetishistic" (i.e. seeing women as 'madonnas').

Mulvey argued that the only way to annihilate the "patriarchal" Hollywood system was to radically challenge and re-shape the filmic strategies of classical Hollywood with alternative feminist methods.

Some feminists criticized "Visual Pleasure and Narrative Cinema," claiming that, while Mulvey believed that classical Hollywood cinema reflected and shaped the "patriarchal order," the perspective of her writing actually remained within that very heterosexual order.

The article was thus said to have contradicted its "radical" claims, by actually being a covert perpetuation of heterosexual patriarchal order. This was because, in her article, Mulvey presupposes the spectator to be a heterosexual man.

She was thus felt to be denying the existence of lesbian women, gay men, heterosexual women, and those outside of these identities.

The bvit that are highlighted and itialic is what i need to know for my exam so i can link this phrases to luara mulvey.

Key areas for revision when exam is due june 9th

Research PAUL HUNT - the ten disabilty sterotypes as this may occur in the exam.
social model - society aspect .... and also phyical model, main aspects need to look for and LINK them!

GATE KEEPING - research ideology and also Laura mulvey with this as she is LINKED to ther MALE GAZE as wel find HOW they LINK etc. Hetrosexual male key aspect in any programme with this media device in.

TESSA PERKINS! needs to be researched as her work STEREOTYPES will occur in the exam relate some forms to her etc.
Why she said it and what she said it about LINKS EVIDENCE
EDITING - NON digetive and degitive and also other editing forms.

SOUND - pitch tempo felling emotion, does it work, how does it work, what things are there to make the music work - mise en scene

MEDIATE - USE THIS WORD IN THE EXAM THAT TEACHES FROM SOURCES OF MEDIA e.g. This __________ mediates" and "the way this __________ mediates these is ......"

Research LEON FESTINGER ---> congnitve dissonce ----> how the brain reacts to a beliefs it will only aspect it if it over welm with evidence about the belief ----> media etc.

KNOW ALL 5 NARRATIVE CODES AND GIVE DEFININTIONS OF THEM NEED THEM CERTAINLY FOR EXAM!!!!!!!!!!!!!!!!!!!!!!!!

Revise camera angles and meaning in certain programme and genres every 2 days for hour or 2 at exam leave DO IT!

Mr smiths revison

To prepare for your exam a useful task is to select a TV Drama series and create a series of brief notes under the 7 areas of representation. You may need to watch a variety of sequences to cover all the areas.


How is


youth
ethnicity
homosexuality
disability
power
the countryside
the working class
the upper class


represented?
How do they talk to each other?
What do they wear?
What story-lines are they involved with?
Positive/ Negative representation?



I will look at shameless and also skins and 2 more soaps to analysis this work.

The key 7 factors

In my exam i will need all of the factors to answer in the best of ability of my knowledge towards a 3-5 minute clip. Im putting them down on the blog as i tend to use this quite alot for revision and also i can revise when exam leaves are on - also i will watch tv dramas and then analyisis them as i want the best mark as possible out of my AS level.

The 7 factors are:
Age - Looking at the different ages and how they are represented in different aspect throughout a drama e.g. skins is a based on the teenage aspect in the negative outlook of stereotype in todays society.



Also when looking at age i need to consider these key elements;


Gender


Sexuality


Ethnicity


phyical abilty/ disablity


Social class and status


Regional Idenity

I will probably look at my sheet and put poster on my bedroom wall for revision in exam leave but i have back up on the key factors if they stay on this.

Spooks exam revision work.

Spooks

View more presentations from guest57aa40.

This is spooks presentation we did this because we can revise from a 5 minutes and its an example of what we need to answer correctly in an exam.

Question 2

Part 1: The importance of cross media convergence and synergy in production, distribution and marketing:

In this project I am most likely to look at these resources and types of aspects:

•The entertainment music crossover (X Factor etc).
This shows one part of genre of example which I could look upon.

•Warp on RCRD LBL a well established site that other free and exclusive downloads of tracks. This is a good way of attracting new audiences.

•music and film – Warp Films, using the music distribution channel to sell DVDs of short films like Chris Morris’ My Wrongs-

Perfect example of research i could use to relate to in the key forms.



Part 2: The importance of cross media convergence and synergy in production, distribution and marketing

Looking at the video i found out these key elements for my revision:

• In the first 50 seconds they show an example of music and looks like a friendly environment how the body language is used, this is shown so it gives an outlook on the rest of the editing, also close up shots of the records and the jobs main aspects of what they do in their business. And also there's a narrator talking about the industry and what it provide and does, basically a opening reference towards the place, and a employee (as you pronounce him) is working to show an example of the work rate and organisation within the place.



• They give the person name that they are interviewing and what they do - show profession development withing the place - laptop shows that she is working and this is her working environment she is set upon - relates to working enthusiasm in the place etc.



• Warp film started in 2001 - Aphex twins and Shane Meadows kind of made them - main sources to look upon of why they had a major impact on the cetain job - any links / interviews music videos on youtube?? etc



• Chris cunnigham 0 150,000 pound from Nesta - funding body to for national en-downment for science and television arts to start there business - this shows what they want and the enthusiasm again and how much money shows the importance and popularity of the place they've had to negotiated on.



• Rob Mitchell - co founded warp records with Steve Becket - main sources so relate to them as they are evidence of the creation of the place etc.



• They have a wide range of genre but have a link to there brand name - meaning that they link it to one aspect of the place and looking at warp it wried and unique so any genre will be taken in and developed into there style etc.



• They dont want high organsation due to mainstream and society today use copy write and download without paying etc ..... money matter and keeping the comapny sustainable.



• Want to reach the global market - so they have a wide variety but not too wide to increase the populairty rate and keep it still rolling in on the money.



• Deads man shoes - maybe good to look upon for example of what she is saying e.g. making of first film and shows progress trhrough other films, there methods of editing and creation throughout the whole film (mise en scene) language stereotypes etc.



• Chris cunningham very high enthuism upon the business - look at him to find examples.



• Rubber johnny - link evidence to video. raises the rprofile of the british making and there comapny



• They look at the aspect of if they are allowed to produce some - very graphic shows more in depth about there organisation - evidence for back up idf any tryed to sue them etc.



• There workers have a wide knowledge about the industry hence probably the fac t they are a small employee rate. They know the days of filming and films and relaesase very high in organsation - evidence for any questions like this - look for quote examples for the person being interviewed.



• My worngs short taste of film - a device really to show how many people are interested 25,000 copys sold.

From from this clip i have found quite alot of evidence in a clip if we nedd to watch it - and the 3 times we watch it i would probably come out with these resources that I answer upon.

DRM

Digital rights management (DRM) is a generic term for access control technologies that can be used by hardware manufacturers, publishers, copyright holders and individuals to impose limitations on the usage of digital content and devices.

This organsation really say what can be aired on the radios and what can't (need to no this for evidence on back-up e.g. copywrite).

The term is used to describe any technology that inhibits uses of digital content not desired or intended by the content provider. The term does not generally refer to other forms of copy protection which can be circumvented without modifying the file or device, such as serial numbers or keyfiles.

It can also refer to restrictions associated with specific instances of digital works or devices. Digital rights management is used by companies such as Sony, Apple Inc., Microsoft, AOL and the BBC.

When Im looking at these notes look at the major parts and link it to the question it provides. This will cover my evidence evaultion and also lets me know about a another components used in today society which helps the industry sustainble.

• Watch the Media Convergence!!!! Look for ideas within them linked towards my project and maybe think creating my survey on that also.
  

Revision on exams - the basic factor i need to now

Looking at the Media Studies AS Level: Institutions and Audiences – Music Industry


Section B: Institutions and Audiences

I should look and know these main aspects:

the issues raised by media ownership in contemporary media practice;
- the importance of cross media convergence and synergy in production, distribution and marketing; looking at the business side of the resource, money issues, who, what, where (is it global popular - need to consider research!!) why does this business succeed and what influences have they got to make it or is it unique in there own creation ??

- the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

look at different cultures, look at the society in recent year e.g. how has generation of Internet affected this source ? credit crunch, other people in country selling albums and maybe advertisement copy write or other types of genres with music mixed in with there genre of music - remix etc. Look at bar graphs of money aspect ..... profit ... loss .... sustainability ??

- the significance of proliferation in hardware and content for institutions and audiences;

look at materials in resources of technology of music e.g. dj decks, ejay (music mix programme), does it rapidly increase the industry with these sources or a major rapid loss as people are using certain programme downloading illegal ?? does the certain site adapt and can produce promotions to certain audiences .... look at age range.

-the importance of technological convergence for institutions and audiences;

how they back up the service and cover individual audiences e.g. children, adults, teenagers, older (50+), and genres, rock, indie, dubstep, club, trance, pop, and any mixed up genres, pop rock, indie rock etc.

- the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

look at different points of views from our nations outlook, look at the society factors e.g. employment politics - credit crunch how does it affect individual character e.g. uni students - loans, ema. Does it go mainstream abit ??? - YouTube and then its global. does it benefit or affect the company - why what factors etc.

- the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

look at links to the sources in the site and annotate and study the factor which makes them link and influences the audience, promotions in music - e.g. warp now have bleep look at site and annotate why it wider range and what benefit it is to customer and the company itself.

When looking at these examples look at the probs and example that Mr ford has, these are the most easy and common conpontant which has a major affect upon the music industry of down loading etc.

With all these in mind i can get a better source of looking at individual things that the exam question asks. The bold writing shows my knowledge in these parts so far.

How is gender represented in a tv drama??

How is gender represented in a tv drama essay work

View more documents from Daniel Bailey.

Wrap- indivual artist research

Aphex twins

Why this style of music what do they want to teach us?
There style of music is a kind of clean drum and bass mixed with a grimy trance, the reason why they've used this two genres is to get a hard hitting hard sound affect out of it and also with the clean drum and bass it can bring out sounds affect which blend into it. Listening to one of their songs " come to daddy" it covers that what I've just said I think it a song which will grow on someone and you either like or hate it situations, and if you don't like the urban side of life and sound quality then you will not like the aphex twins.

Also their style of music is a dark and looks upon the main errors in life and what it has done and affected us to believe what we think, their message through a video has a very powerful meaning, in the video come to daddy its showing a abstract horrific face that's saying "i want your soul" the music is setting the mood of the person in the TV and the atmosphere around the place. But looking at the emotions in the video and also the words they want your soul as it is wondered off into a world of errors and misfortune and to see into it in as much horror as you can to maybe realize and change their ways in life.

Their beliefs are very graphic and strong in the video "donkey rhubarb" their are dressed as teddy bears and the music is a lullaby to kids, but then looking more into the video they show faces where they are in dark smile and u wouldn't want to no that they thinking, also when the kids are with them we stereotype as pedophile as most of the people comments on youtube refer to this. So so it like a opening to a horror film listening to it more in depth, so what they want you to do is to get drawn into their music and find out why the video is in such a unique and different video compared to your common one on the radio e.g. beoyonce and Rhianna, take that etc.Also they want people to known about changes in life and if they are good in a way but bad in way too, their basically saying every decision we make there's an error and you can't escape it for e.g. come to daddy their also a video called Ventolin and what looking at the video the first time its very complicated as you are trying to get used to the music and the how it links to the video, but then looking at it the second time the directors Steve Doughton by John Bush where exploring the experimental possibilities inherent in acid and ambiance, the two major influences on home-listening techno during the late '80s."

Why use these video to describe emotions and the meanings:
I think the reason why aphex twins has shown their video and wanted as much graphic video and detail through the meaning they want the express out to their audience, i think looking at video the age rating would be much higher in the 16-28 range as it higher graphical and also it talks about the worlds society and environment wee live in e.g. come to daddy donkey rhubarb and Ventolin.

Also they want to use the emotion that you feel when you listen to a type of song "didgeridoo" uses bright colours and a kind of professional styles of art to make it look like someone is on drugs but they properly say that if you listen to this song you'll feel like this inside, so they use affects in their videos in a strong why to crawl inside the persons mind when watching it and to say this is what your going to feel after watching this and this relates to nearly every video song. Also looking at their directors they have a strong research in society and life's conditions when they were filming looking at "Richard D. James I think he used these techniques to express his emotion of their song didgeridoo:

As Aphex Twin Studio albums Selected Ambient Works 85–92 · Selected Ambient Works Volume II · ...I Care Because You Do · Richard D. James Album · drukqs

EPs/singles Digeridoo · On · Ventolin · Donkey Rhubarb · Girl/Boy EP · Come to Daddy · Windowlicker · Analord

Compilations Classics · 51/13—Aphex Singles Collection · 26 Mixes for Cash


As AFX Analogue Bubblebath Vol I · Analog Bubblebath Vol 2 · Analogue Bubblebath Vol 3 · Analogue Bubblebath 4 · Hangable Auto Bulb · Analogue Bubblebath Vol 3.1 · 2 Remixes by AFX · Smojphace EP · Analords 1–9, 11 · AFX / LFO · Chosen Lords

As Polygon Window Surfing on Sine Waves · Quoth

As Power-Pill Pac-Man

As Bradley Strider Bradley's Beat · Bradley's Robot

As Caustic Window Joyrex J4 EP · Joyrex J5 EP · Joyrex J9i · Joyrex J9ii · Compilation

As GAK GAK

As Mike & Rich Expert Knob Twiddlers

Unreleased . Q-Chastic EP · Green Calx · Caustic Window album · Analogue Bubblebath 5 · Melodies from Mars

Related articles Discography · The Tuss · Universal Indicator · Acoustica: Alarm Will Sound performs Aphex Twin · Warp Records · Rephlex Records · Chris Cunningham So from my rsearch i found out that aphex twins want to get thier meaning across in the best graphic and possible way to express how powerful a error can be in the world due to one little thing and also how it affect the world and the person watching the video and this attracts a fan base and seeling off thier ablums.

Research on the site "warp".

We are researching into a pacific type of company, the reason why we are doing this is that in future education we might come across a piece of work that we have to research and analysis and quote upon so this is a mind map of evaluating the site in as much detail as possible.

• When looking at the site the first that come into place is:
  
  Who the artist/ company they are and what they do?




• Who started it?




• Where did it start?




• Why did it start?




• How have they managed t keep this site / company up and running?




• What types of music is held / genre / age range?




• The history of the company and artist.

So with this basic mind map already it covers most of the question that are being asked from.
Looking into the warp i found out these main aspects:

Warp (record label)
Founded 1989
Founder Steve Beckett
Rob Mitchell/Robert Gordon
Genre House music, Garage music, Dance music, Indie rock
Country of origin England
ocation Sheffield (1989-2000), London (2000-)

(With this information i can now look into the main part and have a high amount of evidence that links to the job).

Looking at the home scene page is it looks highly developed and professional as it has alot of variety to choose from, also they colour scheme is professional and its clear and easy to read of the site. There are lots of links that people can go into so the site is in sections of variety for people with different interests in this type of music can choose from.

I would have to say the age range around this is the teenage population as it looks like a blog or something and most of the photos have links to teenage actions and life. This could be a problem but then as i said looking at the site its looks very successful.

The main focus on this site is the music and videos they make, there basically an interactive website of creation of the music industry focused on garage and house music, looking at this site more in depth it looks like a venue of some sort they show off there ideas and work and present them on the site and then hold up coming events, so really its a business they they are investing in from people coming to the facility the people looking at the actual site.
Also they with hold UK tours as it says on the actual site (http://warp.net/) and also sells record and albums.

So from the front page already I've found out that its a high business in the music industry and is more a national site as its not that biog enough to be an European at the minute and also its focuses mostly on the teenage race from ages from 16-26 (more the university student as they tour in nightclubs etc).

Also looking at there work they are a kind of abstract and interesting mood of music and expression, they express there moods on people wearing mask and distortion in pictures. So maybe they are doing this to make the site unique in it's work and start a new trend in popularity of style clothes fashion to build up the money aspects. Also the teenage population in fashion as different views change more dramatically compared to other races as teenage people have more high interest in different things, they will try different things so this is a perfect start for site. Also the albums covers and picture look very professional, fine quality camera taking, colours easy to see, strong uses of ICT so this will cover how much enthusiasm the company have and thoughts and developments of advantages in the industry.
Looking at the history aspect i think they've generated in progress throughout the years, they have stuck to the main aspects of fashion within the national environment and kept to a design but has various links to other high fashions withing the national environment that sell e.g. river island.
Looking more into the Internet and what it provides I found these elements that made it successful:
They have a facebook,YouTube, and myspace so that people can give them feedback and can talk talk to the company about any issues or advice they want to give or receive and find out about information, also it shows high enthusiasm yet again from the owner and professionalism.

Looking at the layout of the website its a contrast of highly light colours that catch the human eye and also large font of letter and a easy to read font. This brings out what they are giving to their fans. The main attraction are placed in a good point of view and is not overcrowding the things around it. I think they have thought about this layout and how produced a very cleaver and accurate display balance.

The main aspect of this company is to do live bands and gigs around the nation of the UK, also they make pictures and record labels and also films, this is what i thought of the them:


Looking at the records

• 
  Most of the mise en scene is a urban environment.



• Looking at most of them the affects are abstract but this is a good as garage music beats and music blend in with the same emotion as these affect that are being presented within the music video.



• The camera is high quality and professional in its shots.



• In most songs they don't sing but if they do then most of them have sound affect on them.



• Most of them sound like up coming bands an rising stars.



• It sets you in a different type of mood when listening to it, as if you are in a different type of background from the world (successful in its quality of genre of expressing the feeling and emotions that they want out of there customers).

A perfect example that covers all my quote is this song - http://warp.net/records/dj-mujava.jn

Looking at the films - my points of view:

I no one of these films that they have made and it was donkey punch- this is a sexual term so from their title i already know it going to be for the older age range (16-21).

From watching donkey punch the film is about Three women Lisa (Sian Breckin), Kim (Jaime Winstone) and Tammi (Nichola Burley) while spending a holiday in Mallorca, Spain meet four young men, Bluey (Tom Burke), Josh (Julian Morris), Sean (Robert Boulter) and Marcus (Jay Taylor), who invite them to their yacht, who take the girl's out to sea. while they are out on the ocean they take drugs, the conversation turns to sex and in particular, types of sexual acts. One of the men describes a sex act called a "donkey punch" which involves punching a girl on the back of the neck while having "doggy-style" sex to increasing sexual pleasure for the man.
Three of the men and two of the women begin having sex one of the men begins to film it. Josh gives Lisa a donkey punch on Bluey's encouragement, it breaks her neck and kills her. The men decide to throw the body overboard, the girls want to report it. Lisa's body is thrown overboard while they argue about the tape of the incident. Bluey insults Tammi as she stabs him. Kim and Tammi escape from the men and get on the lifeboat, Tammi fires a flare which attracts the men's attention, they pick the girls up. while the boats are beside each other, Kim shoots Marcus in the stomach with a flare which kills him. We then learn that Bluey still has the tape. Josh tortures him, while pressing the knife further into the wound, in order to find out where the tape is. Bluey tells him that Tammi has already taken it. Josh then kills Bluey, Kim brutally kills Sean with the propeller of an outboard motor, wrongly thinking he was threatening Tammi, while in actual fact, he was trying to help her. Kim then commits suicide by jumping overboard, leaving just Josh and Tammi to escape the yacht. Tammi, taking a covert hold of the end of the coiled stern mooring rope and keeps hold as the yacht powers away. In the tender Josh produces a hunting knife while demanding the tape which Tammi has in a waterproof case. Tammi throws this to the floor of the tender and, Josh distracted by it reaches for it, Tammi places the looped end of the rope around his neck. He is immediately pulled overboard while the rope (attached also to the yacht) comes under tension we see the yacht powering away with the rope pulling something along behind it. Tammi then fires a flare as the film ends.

So mostly when looking at the plot of the film i find a high amount of violence and sex and bad language, perfect for a teenage audience. Also reading the most of the storyline when watching its high violence and really i think a pointless storyline, like a over the top film. But its successful yet again on the age range they are aiming at.So i take what the company wanted is to express emotions through a song and what feelings that are brought out when you are listening to a certain class of music and i think the creators have covered it well as garage music is an impulse of different sounds put together into one so from that they have a pretty good visual background of making a abstract video to identify it and make it stand into place. The reason why it is mostly aimed at the teenage race is due to the colours that are used and also the people within the video and the fashion scene within the video as well.

Also they have live chats that mostly teenagers have facebook and twitter and myspace etc so they will be more likely to share there their comments as they have online chat.

I think also its a insight to nightlife in the university plague and this is why people are attracted to learn about what this website offers and want to teach about their genre and styles of music and how they have expressed in such a wried way. Also it inspires the subjects of 21st century art and also media and whaty it can provide to make a site such as successful as this, like a role model.

Looking at the people who createwd warp where early life producers and only came into the industy but they wanted to find a different side of garage music and style that vary to this genre, their solution was to express the emotion they felt within this track so when the artist of the song want to apply for having rights to the website the producers rob mitchell and steve would look for these elemnets:

• 
  
  Abstarct sound, affected sound affect


• 
  
  Have a good poplairty base


• 
  
  They think they can start building up from this website


• 
  
  Shows a good example of emotions throughut the film


• 
  
  The music blends in with the video


• 
  
  Appropite and bright colours.


• 
  
  And will it sell if they but it on a ablum label / record?

So this i think is what they think before they hire or sign to a certain indivual band or artist to apply thier video and films and will the fan base rise or fall because of it. So i think high amounts of discions and measures have to taken into consideration.

But overall i like the wbesite for the use of a different settlement and the way they have express thier ideas into hiring music video (and maybe infulenced) the style of the video of absract and wired motions and sounds to show a different side of the story mostly i think it covers society life and also street life such as gangs beliefs and also the wonder of music and maybe the future of this genre for it.

Bleep:

The way i describe bleep is like and interactive buying station of bebo and logbook.

It a chance for customers to select whats type of music they like from the official site and they have done this is a professional way, they have sectioned bits to make the site easy to use for the customer who are trying to order the albums that they want to purchase.

As any other site they spilt sections in artists and type of genres and new releases and old stuff etc so they are very organised on what they are doing.

Also they have a chart topper so that people can look at the most popular artist so this is very professional and easy to use the site and also it teaches the customer about the music and interests more so that they buy more stuff, it like a interactive shop basically but also they have people views towards types of songs and albums so its more like a interactive sociable debate on their albums and wetaher they should buy this. The reason why they done it this way is that may could pay to be a member of bleep which they invest in more money (another promotion technique) and also it different and more advanced to make life alot easier for the customers.

Overall i like the layout of bleep and ideas that they have come up with, also the outlook of things where they are placed is perfect and not too busy, you can see they were very enthusiastic with there generation of work and have expressed in i think the best effort as they can possibly do.

AS also the main thing is if a customer is not happy with bthe layout they can blog the site straight away and they will either give a reason why the format like this and if its a good idea then they might take it into perspective. And also they can post live updates for new things so its a continuous and sustainable and successful proceeder.

30 seconds of mise en scene from skins:

In this lesson we had to look at a 30 second clip from the first episode of skins, i thought that 30 seconds is hardly anything to think of and is not going to help to our exam but i thought wrong and there's actually lots of elements that you don't see within the sort timing of the clip.



It was a bit more easier because we only had to focus on one character so all the connections around his bedroom was not to hard to read if there is more character it makes life alot more harder. But also i'm a fan of this programme so i have some understanding about the series and the storyline of it.



Anyway we watched the first 30 seconds and found these elements and factor that we need for our exam questions (these are notes):

• Camera angles:


• Extreme close up zooming out from bed to end in a long shot


• When camera zoomed out it turns into a birds eyed view


• Close up of radio button being pushed to turn on, persons point of view.


• Pan fixed camera


• Colour quality is perfect not abstract effects at all, fine lens.

Mise en scene:

• Middle aged teenage boy, hair cut brown short and not messy.


• Comedy typed bed for the symbol of naked man or women but as boy in middle it could connotate that he could be bisexual - could lead to social problems and maybe to confident within himself.


• Floorboards, wooden and modern, today style of bedroom, typical teenage room, also not much item we can see in there - could be a university student?


• Boys eyes are wide open, bed sheet looks like he only just got in could of layed there all night perhaps?


• Room perfectly tidy, not a messy child and is well organized


• The room is not verisimilitude it's easy going.


• From the outside it looks peaceful but when looking at this blank expression from the boys face we can see verisimilitude conflict and leaves audience wanting to know the outcome for this.


• His way of expression aswel looks like he's in his in own and is looking forward so proxsemix devices have been used to show this form of action.


• Colour of room brown and light, yet again common outlook of room and bed is white, clear to see the mediaoca devices in the bed.

Sounds:

• Bell ringing throughout of the 30 seconds, start of day - maybe Sunday as people go to church that day - if weekend more had been going on so more idea of the dilemma which may be withheld in this character.


• No lines are spoken from any actors silent start, maybe director does not want to give and evidence away from the start.


• The alarm shows it that its morning and he boy usually wakes up to set weekly routeen, yet again we see more organisation.


• Alarm is digital - advance and not olden times - today's outlook


• Common annoying sound from alarm- again director keeps the character hidden away until moves on in the clip.

So looking at a simple 30 seconds of any kind of programme there are lots and lots of things to think about when you are analysing in the best possible detail as you can. Now i know what main attractions i need to think of when it comes down to my exam and makes life a lot more easier now and will have more confidence within myself to achieve a higher grade from learning this structure and revision.

Then after all the notes are taken down we needed to transfer them into a best form of description of an opening scene. Now i found this hard, as notes are easy to take down but with expressing them into a paragraph you need it to make scene, obviously the notes bite sizes your analysis down and now what to put, its just placing to make the best paragraph and also the vocabulary has to be more energetic in expressing and selling off the idea and also get you more marks, but this is what i came out with:

• The opening sequence shows various representations of age, through the use of camera angles, mise en scene, and sounds and narratives. The establishing shot is an extreme close up of an white teenage boys face. The lens of the camera zooms out to show a long shot of the boy to an birds eye view where we can see his duvet. On the duvet, it has a image of two nude people, one male and one female, this connotates that the boys sexuality could be bisexual as he is positioned in the middle of the bedspread. The expression on the boys face is anonymous and eyes are wide open which applies the term that everything looks verisimilitude but inside his head could be verisimilitude conflict in the inside of the character, this is the main key for the establishing shot that audience don't know what this boy is like on the inside, it expresses the key points of the mise en scene in the room from just the silent sound that has been used and the boy laying there. Also the room that the boys in is a modern and typical teenage layout, warm and light colours have been use to effect of a clam and lay back character and also it's tidy which connotates the character is organised and likes to keep tidy (this could be a link to hygiene aswel). The only sound that's used is bells being rung, this connotates it's start of day and could be a Sunday as bells connotates religion and Church.
  

The scene finishes with the point of view of the button being pressed from a digital alarm, this shows the start of the day.

With this on my blog i can now look back upon errors and correct the mistakes and has helped me a lot in confidence when my exam come up soon =).