Research on the site "warp".

We are researching into a pacific type of company, the reason why we are doing this is that in future education we might come across a piece of work that we have to research and analysis and quote upon so this is a mind map of evaluating the site in as much detail as possible.

• When looking at the site the first that come into place is:
  
  Who the artist/ company they are and what they do?




• Who started it?




• Where did it start?




• Why did it start?




• How have they managed t keep this site / company up and running?




• What types of music is held / genre / age range?




• The history of the company and artist.

So with this basic mind map already it covers most of the question that are being asked from.
Looking into the warp i found out these main aspects:

Warp (record label)
Founded 1989
Founder Steve Beckett
Rob Mitchell/Robert Gordon
Genre House music, Garage music, Dance music, Indie rock
Country of origin England
ocation Sheffield (1989-2000), London (2000-)

(With this information i can now look into the main part and have a high amount of evidence that links to the job).

Looking at the home scene page is it looks highly developed and professional as it has alot of variety to choose from, also they colour scheme is professional and its clear and easy to read of the site. There are lots of links that people can go into so the site is in sections of variety for people with different interests in this type of music can choose from.

I would have to say the age range around this is the teenage population as it looks like a blog or something and most of the photos have links to teenage actions and life. This could be a problem but then as i said looking at the site its looks very successful.

The main focus on this site is the music and videos they make, there basically an interactive website of creation of the music industry focused on garage and house music, looking at this site more in depth it looks like a venue of some sort they show off there ideas and work and present them on the site and then hold up coming events, so really its a business they they are investing in from people coming to the facility the people looking at the actual site.
Also they with hold UK tours as it says on the actual site (http://warp.net/) and also sells record and albums.

So from the front page already I've found out that its a high business in the music industry and is more a national site as its not that biog enough to be an European at the minute and also its focuses mostly on the teenage race from ages from 16-26 (more the university student as they tour in nightclubs etc).

Also looking at there work they are a kind of abstract and interesting mood of music and expression, they express there moods on people wearing mask and distortion in pictures. So maybe they are doing this to make the site unique in it's work and start a new trend in popularity of style clothes fashion to build up the money aspects. Also the teenage population in fashion as different views change more dramatically compared to other races as teenage people have more high interest in different things, they will try different things so this is a perfect start for site. Also the albums covers and picture look very professional, fine quality camera taking, colours easy to see, strong uses of ICT so this will cover how much enthusiasm the company have and thoughts and developments of advantages in the industry.
Looking at the history aspect i think they've generated in progress throughout the years, they have stuck to the main aspects of fashion within the national environment and kept to a design but has various links to other high fashions withing the national environment that sell e.g. river island.
Looking more into the Internet and what it provides I found these elements that made it successful:
They have a facebook,YouTube, and myspace so that people can give them feedback and can talk talk to the company about any issues or advice they want to give or receive and find out about information, also it shows high enthusiasm yet again from the owner and professionalism.

Looking at the layout of the website its a contrast of highly light colours that catch the human eye and also large font of letter and a easy to read font. This brings out what they are giving to their fans. The main attraction are placed in a good point of view and is not overcrowding the things around it. I think they have thought about this layout and how produced a very cleaver and accurate display balance.

The main aspect of this company is to do live bands and gigs around the nation of the UK, also they make pictures and record labels and also films, this is what i thought of the them:


Looking at the records

• 
  Most of the mise en scene is a urban environment.



• Looking at most of them the affects are abstract but this is a good as garage music beats and music blend in with the same emotion as these affect that are being presented within the music video.



• The camera is high quality and professional in its shots.



• In most songs they don't sing but if they do then most of them have sound affect on them.



• Most of them sound like up coming bands an rising stars.



• It sets you in a different type of mood when listening to it, as if you are in a different type of background from the world (successful in its quality of genre of expressing the feeling and emotions that they want out of there customers).

A perfect example that covers all my quote is this song - http://warp.net/records/dj-mujava.jn

Looking at the films - my points of view:

I no one of these films that they have made and it was donkey punch- this is a sexual term so from their title i already know it going to be for the older age range (16-21).

From watching donkey punch the film is about Three women Lisa (Sian Breckin), Kim (Jaime Winstone) and Tammi (Nichola Burley) while spending a holiday in Mallorca, Spain meet four young men, Bluey (Tom Burke), Josh (Julian Morris), Sean (Robert Boulter) and Marcus (Jay Taylor), who invite them to their yacht, who take the girl's out to sea. while they are out on the ocean they take drugs, the conversation turns to sex and in particular, types of sexual acts. One of the men describes a sex act called a "donkey punch" which involves punching a girl on the back of the neck while having "doggy-style" sex to increasing sexual pleasure for the man.
Three of the men and two of the women begin having sex one of the men begins to film it. Josh gives Lisa a donkey punch on Bluey's encouragement, it breaks her neck and kills her. The men decide to throw the body overboard, the girls want to report it. Lisa's body is thrown overboard while they argue about the tape of the incident. Bluey insults Tammi as she stabs him. Kim and Tammi escape from the men and get on the lifeboat, Tammi fires a flare which attracts the men's attention, they pick the girls up. while the boats are beside each other, Kim shoots Marcus in the stomach with a flare which kills him. We then learn that Bluey still has the tape. Josh tortures him, while pressing the knife further into the wound, in order to find out where the tape is. Bluey tells him that Tammi has already taken it. Josh then kills Bluey, Kim brutally kills Sean with the propeller of an outboard motor, wrongly thinking he was threatening Tammi, while in actual fact, he was trying to help her. Kim then commits suicide by jumping overboard, leaving just Josh and Tammi to escape the yacht. Tammi, taking a covert hold of the end of the coiled stern mooring rope and keeps hold as the yacht powers away. In the tender Josh produces a hunting knife while demanding the tape which Tammi has in a waterproof case. Tammi throws this to the floor of the tender and, Josh distracted by it reaches for it, Tammi places the looped end of the rope around his neck. He is immediately pulled overboard while the rope (attached also to the yacht) comes under tension we see the yacht powering away with the rope pulling something along behind it. Tammi then fires a flare as the film ends.

So mostly when looking at the plot of the film i find a high amount of violence and sex and bad language, perfect for a teenage audience. Also reading the most of the storyline when watching its high violence and really i think a pointless storyline, like a over the top film. But its successful yet again on the age range they are aiming at.So i take what the company wanted is to express emotions through a song and what feelings that are brought out when you are listening to a certain class of music and i think the creators have covered it well as garage music is an impulse of different sounds put together into one so from that they have a pretty good visual background of making a abstract video to identify it and make it stand into place. The reason why it is mostly aimed at the teenage race is due to the colours that are used and also the people within the video and the fashion scene within the video as well.

Also they have live chats that mostly teenagers have facebook and twitter and myspace etc so they will be more likely to share there their comments as they have online chat.

I think also its a insight to nightlife in the university plague and this is why people are attracted to learn about what this website offers and want to teach about their genre and styles of music and how they have expressed in such a wried way. Also it inspires the subjects of 21st century art and also media and whaty it can provide to make a site such as successful as this, like a role model.

Looking at the people who createwd warp where early life producers and only came into the industy but they wanted to find a different side of garage music and style that vary to this genre, their solution was to express the emotion they felt within this track so when the artist of the song want to apply for having rights to the website the producers rob mitchell and steve would look for these elemnets:

• 
  
  Abstarct sound, affected sound affect


• 
  
  Have a good poplairty base


• 
  
  They think they can start building up from this website


• 
  
  Shows a good example of emotions throughut the film


• 
  
  The music blends in with the video


• 
  
  Appropite and bright colours.


• 
  
  And will it sell if they but it on a ablum label / record?

So this i think is what they think before they hire or sign to a certain indivual band or artist to apply thier video and films and will the fan base rise or fall because of it. So i think high amounts of discions and measures have to taken into consideration.

But overall i like the wbesite for the use of a different settlement and the way they have express thier ideas into hiring music video (and maybe infulenced) the style of the video of absract and wired motions and sounds to show a different side of the story mostly i think it covers society life and also street life such as gangs beliefs and also the wonder of music and maybe the future of this genre for it.

Bleep:

The way i describe bleep is like and interactive buying station of bebo and logbook.

It a chance for customers to select whats type of music they like from the official site and they have done this is a professional way, they have sectioned bits to make the site easy to use for the customer who are trying to order the albums that they want to purchase.

As any other site they spilt sections in artists and type of genres and new releases and old stuff etc so they are very organised on what they are doing.

Also they have a chart topper so that people can look at the most popular artist so this is very professional and easy to use the site and also it teaches the customer about the music and interests more so that they buy more stuff, it like a interactive shop basically but also they have people views towards types of songs and albums so its more like a interactive sociable debate on their albums and wetaher they should buy this. The reason why they done it this way is that may could pay to be a member of bleep which they invest in more money (another promotion technique) and also it different and more advanced to make life alot easier for the customers.

Overall i like the layout of bleep and ideas that they have come up with, also the outlook of things where they are placed is perfect and not too busy, you can see they were very enthusiastic with there generation of work and have expressed in i think the best effort as they can possibly do.

AS also the main thing is if a customer is not happy with bthe layout they can blog the site straight away and they will either give a reason why the format like this and if its a good idea then they might take it into perspective. And also they can post live updates for new things so its a continuous and sustainable and successful proceeder.