Question 2

Part 1: The importance of cross media convergence and synergy in production, distribution and marketing:

In this project I am most likely to look at these resources and types of aspects:

•The entertainment music crossover (X Factor etc).
This shows one part of genre of example which I could look upon.

•Warp on RCRD LBL a well established site that other free and exclusive downloads of tracks. This is a good way of attracting new audiences.

•music and film – Warp Films, using the music distribution channel to sell DVDs of short films like Chris Morris’ My Wrongs-

Perfect example of research i could use to relate to in the key forms.



Part 2: The importance of cross media convergence and synergy in production, distribution and marketing

Looking at the video i found out these key elements for my revision:

• In the first 50 seconds they show an example of music and looks like a friendly environment how the body language is used, this is shown so it gives an outlook on the rest of the editing, also close up shots of the records and the jobs main aspects of what they do in their business. And also there's a narrator talking about the industry and what it provide and does, basically a opening reference towards the place, and a employee (as you pronounce him) is working to show an example of the work rate and organisation within the place.



• They give the person name that they are interviewing and what they do - show profession development withing the place - laptop shows that she is working and this is her working environment she is set upon - relates to working enthusiasm in the place etc.



• Warp film started in 2001 - Aphex twins and Shane Meadows kind of made them - main sources to look upon of why they had a major impact on the cetain job - any links / interviews music videos on youtube?? etc



• Chris cunnigham 0 150,000 pound from Nesta - funding body to for national en-downment for science and television arts to start there business - this shows what they want and the enthusiasm again and how much money shows the importance and popularity of the place they've had to negotiated on.



• Rob Mitchell - co founded warp records with Steve Becket - main sources so relate to them as they are evidence of the creation of the place etc.



• They have a wide range of genre but have a link to there brand name - meaning that they link it to one aspect of the place and looking at warp it wried and unique so any genre will be taken in and developed into there style etc.



• They dont want high organsation due to mainstream and society today use copy write and download without paying etc ..... money matter and keeping the comapny sustainable.



• Want to reach the global market - so they have a wide variety but not too wide to increase the populairty rate and keep it still rolling in on the money.



• Deads man shoes - maybe good to look upon for example of what she is saying e.g. making of first film and shows progress trhrough other films, there methods of editing and creation throughout the whole film (mise en scene) language stereotypes etc.



• Chris cunningham very high enthuism upon the business - look at him to find examples.



• Rubber johnny - link evidence to video. raises the rprofile of the british making and there comapny



• They look at the aspect of if they are allowed to produce some - very graphic shows more in depth about there organisation - evidence for back up idf any tryed to sue them etc.



• There workers have a wide knowledge about the industry hence probably the fac t they are a small employee rate. They know the days of filming and films and relaesase very high in organsation - evidence for any questions like this - look for quote examples for the person being interviewed.



• My worngs short taste of film - a device really to show how many people are interested 25,000 copys sold.

From from this clip i have found quite alot of evidence in a clip if we nedd to watch it - and the 3 times we watch it i would probably come out with these resources that I answer upon.

DRM

Digital rights management (DRM) is a generic term for access control technologies that can be used by hardware manufacturers, publishers, copyright holders and individuals to impose limitations on the usage of digital content and devices.

This organsation really say what can be aired on the radios and what can't (need to no this for evidence on back-up e.g. copywrite).

The term is used to describe any technology that inhibits uses of digital content not desired or intended by the content provider. The term does not generally refer to other forms of copy protection which can be circumvented without modifying the file or device, such as serial numbers or keyfiles.

It can also refer to restrictions associated with specific instances of digital works or devices. Digital rights management is used by companies such as Sony, Apple Inc., Microsoft, AOL and the BBC.

When Im looking at these notes look at the major parts and link it to the question it provides. This will cover my evidence evaultion and also lets me know about a another components used in today society which helps the industry sustainble.

• Watch the Media Convergence!!!! Look for ideas within them linked towards my project and maybe think creating my survey on that also.
  

Revision on exams - the basic factor i need to now

Looking at the Media Studies AS Level: Institutions and Audiences – Music Industry


Section B: Institutions and Audiences

I should look and know these main aspects:

the issues raised by media ownership in contemporary media practice;
- the importance of cross media convergence and synergy in production, distribution and marketing; looking at the business side of the resource, money issues, who, what, where (is it global popular - need to consider research!!) why does this business succeed and what influences have they got to make it or is it unique in there own creation ??

- the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

look at different cultures, look at the society in recent year e.g. how has generation of Internet affected this source ? credit crunch, other people in country selling albums and maybe advertisement copy write or other types of genres with music mixed in with there genre of music - remix etc. Look at bar graphs of money aspect ..... profit ... loss .... sustainability ??

- the significance of proliferation in hardware and content for institutions and audiences;

look at materials in resources of technology of music e.g. dj decks, ejay (music mix programme), does it rapidly increase the industry with these sources or a major rapid loss as people are using certain programme downloading illegal ?? does the certain site adapt and can produce promotions to certain audiences .... look at age range.

-the importance of technological convergence for institutions and audiences;

how they back up the service and cover individual audiences e.g. children, adults, teenagers, older (50+), and genres, rock, indie, dubstep, club, trance, pop, and any mixed up genres, pop rock, indie rock etc.

- the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

look at different points of views from our nations outlook, look at the society factors e.g. employment politics - credit crunch how does it affect individual character e.g. uni students - loans, ema. Does it go mainstream abit ??? - YouTube and then its global. does it benefit or affect the company - why what factors etc.

- the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

look at links to the sources in the site and annotate and study the factor which makes them link and influences the audience, promotions in music - e.g. warp now have bleep look at site and annotate why it wider range and what benefit it is to customer and the company itself.

When looking at these examples look at the probs and example that Mr ford has, these are the most easy and common conpontant which has a major affect upon the music industry of down loading etc.

With all these in mind i can get a better source of looking at individual things that the exam question asks. The bold writing shows my knowledge in these parts so far.

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