The male Gaze

What is a gaze?

• A concept of a gaze is that one deals with how an audience views the people presented.

For feminists it can it can be thought of in 3 ways:

• How men look at women


• How women look at themselves


• How women look at other women

Laura Mutray coined that the term was called "Male Gaze" in 1975. She believes that film audiences have to "view" characters from the perspective of a heterosexual male.

Features of a male Gaze:

• The camera lingers on the curves of the female body, and events which occur to women are presented carefully in the context of a mans reaction of those events.


• Relegates women to the status of objects. The female viewer must experience the narrative secondary, by identification with the female.

We also watched a clip for this type of style: Scouting for girls "shes so lovely"

Looking at the video from this song i found this that relates to the "Male Gaze".

• The girl is wearing bright colours in her outfit to make her stand out from the rest of people and girls that are in the blowing alley. Also she is in lane number one, this may refer to her being number one and she's the best girl in there. She also wears red shoes and belt. Red shows a high contrast in colour so it shines out more which catches the eye to look at the individual object or item.
• The man in this video is wearing dull colours and is in the second lane, he is like the complete opposite to to girl. The only that's bright are his eyes so this could show that bright meets bright colours.

Also with the term of Male Gaze they are also shown in many advert in today e.g such as lynx "spray more get more" meaning in a sexual way. Also there's rustlers burgers with a women on the sofa in her underwear when the burger is cooked. Also there's special k but the thing is with the special k advert now is it's coming from a women's response that both men and women have eat this product and it's not aimed at one gender. So there are many different techniques in certain adverts.